Buyers around the world increasingly start their search for new suppliers inside AI tools like ChatGPT, Google AI Mode, and Claude. For U.S. exporters, this shift means a whole new gatekeeper now stands between your company and the next international order: the AI model deciding which suppliers even get mentioned.
This interactive session breaks down how foreign buyers use AI tools to vet and shortlist suppliers, what Generative Engine Optimization (GEO) is, and concrete steps exporters can take to show up accurately and favorably in AI-generated answers. The session will also include a focused look at OpenAI Ads, now live in select international markets for advertising within ChatGPT.
Attendees will leave with a practical framework for assessing their company's current AI visibility and a prioritized list of next steps for improving it.
This is an in-person event. It is free and lunch will be provided. You must register in advance
World Affairs Council of West Virginia | www.worldaffairswv.org | 304-545-0484 | info@worldaffairswv.org